![]() ![]() Ultimately, we recognized that Scopely would be an excellent partner because they had clear and direct answers to our questions, and they made sure that we understood the value they could provide. These types of questions cut to the core of what a partner could provide, and whether or not they were thinking about building the business around our game in a sophisticated way. What's the name of your contact at Google Play?.What's your ad click/install tracking solution?.WhatÂ’s your method of calculating the LifeTime Value?.In contrast, we remained open to both options, and we asked potential partners specific questions about how a relationship would work. A lot of developers are either blindly determined to self-publish or under the assumption that they need a publisher no matter what - even if they don't fully understand what a publisher will do. ![]() Choosing the right partner It's a decision that every independent developer grapples with: to self-publish or work with a partner? While there are benefits to both approaches, we ultimately partnered with Scopely because their value proposition was clear and their style of communication was direct. Following this recent success, we wanted to take a look back at the game's development and global launch, sharing our experiences regarding the opportunities and decisions that led to these results. Our first game Major Mayhem had been well received, but Mini Golf MatchUp achieved a level of success beyond our highest expectations, ranking #1 overall in 28 countries on the first day of release and driving over 10 million downloads in the first month alone. Along with our publishing partner Scopely, we recently launched Mini Golf MatchUp on both iOS and Android. Antony Blackett is the co-founder and managing director of New Zealand indie developer Rocket Jump Games. ![]()
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